We believe people prefer to be talked to like real people. So we decided to see what happens when they aren't.
Experiment 1: We live in the information age, which is nice. But can we ever have too much of a good thing?
Experiment 2: Looks like we can fabricate just about anything these days. But what about authenticity?
Experiment 3: The entire story, or the right story? What is the recipe for success?
More healthcare brands are speaking people every day.See the latest examples for yourself.